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M.Y. Lofts at Matchbox Yard

Matchbox Yard is a development of eight apartments and houses on the footprint of the old Matchbox model car warehouse in Stoke Newington. Harking back to the history of the site, the scheme identity took inspiration from the typography of the original tin-car packaging, and the aesthetic was transposed to the layout of the brochure, website and other marketing materials. The brand struck a chord with the target demographic and the sales enquiries exceeded expectations.